Promo Stills: A Cautionary Photo Essay
Being a very brief discussion of why it’s so important to produce quality promo photos for one’s upcoming television series.
Figure 1. The Vampire Diaries

According to this promo still, this television show is about the sexy goings-on under the carport of the Paleolithic Botanical Gardens, starring that guy in your high school theatre who always played the old guys because he knew how to walk hunched over and had a slightly deeper voice than everyone else.
Sadly, it is still a better picture than this one.
Figure 2.Flash Forward

According to THIS promo still, in which Dominic Monaghan is not even identifiable, the photographer is attempting to cut short three young lives by forcing them to inhale sawdust until they get consumption. Dominic is totally punking out on his friends and bailing in the studio helicopter. See you, suckers!
Look, TV people, I understand you’re trying to create moods of mystery and romance and action. Just..this is the digital age. You can take more than one picture until you find a good one! You can see how they look before you pick a photo to send to major newsmagazines! You’re living in the world of tomorrow! (Unless you are in The Vampire Diaries, in which case you probably live in a carport.)


























